Feastables by MrBeast is redefining snacking with organic, sustainably sourced chocolate bars and plant-based treats. Launched in 2022, the brand offers unique flavors like Quinoa Crunch and Dark Chocolate Sea Salt, now available in Walmart stores.
Feastables is the brainchild of Jimmy Donaldson, popularly known as MrBeast, one of the world’s most-followed YouTubers and philanthropists. Launched on January 29, 2022, Feastables aims to revolutionize the snacking industry with high-quality, organic chocolate products. In partnership with Night Media, Feastables delivers premium, sustainably sourced snacks to consumers while integrating innovative gamified experiences.
Table of Contents
What Is Feastables?
Feastables is a chocolate bar company focusing on providing snacks made from organic ingredients, with no artificial flavors or additives. The brand emphasizes sustainability, working with the Rainforest Alliance to source its cacao responsibly. Additionally, Feastables offers carbon-neutral checkout options through EcoCart and uses TerraCycle to recycle its packaging waste.
History and Key Milestones
- Announcement: MrBeast first teased the brand in the Beast Reacts video, Inside an Ice Cream Factory!
- Launch: Feastables debuted with the release of the MrBeast Bar on January 29, 2022, accompanied by the video World’s Most Dangerous Escape Room!
- Expansion: In September 2022, Feastables became available in Walmart stores across the U.S., expanding its product line to include cookies.
- Innovations: In October 2022, the Cookies & Creme bar, inspired by YouTuber Corpse Husband, joined the lineup.
What Products Does Feastables Offer?
Feastables currently boasts an impressive variety of chocolate bars and exclusive snacks:
| Category | Product | Description | Price |
|---|---|---|---|
| Chocolate Bars | Dark Chocolate | Smooth and rich, made with just four organic ingredients. | $29.99 (10-pack) |
| Quinoa Crunch | Rich chocolate with a satisfying crunch of quinoa. | $29.99 (10-pack) | |
| Almond Chocolate | A blend of roasted almond chunks and rich chocolate. | $29.99 (10-pack) | |
| Milk Chocolate | Creamy and classic chocolate. | $29.99 (10-pack) | |
| Dark Chocolate Sea Salt | Sweet and savory chocolate with a touch of sea salt. | $29.99 (10-pack) | |
| Milk Crunch | Milk chocolate mixed with puffed rice for added texture. | $29.99 (10-pack) | |
| Peanut Butter | Milk chocolate filled with creamy peanut butter (formerly Deez Nutz). | $29.99 (10-pack) | |
| Peanut Butter Crunch | A crunchier version of the peanut butter chocolate bar. | $29.99 (10-pack) | |
| Bundles and Packs | Variety Pack | Includes 18 bars (6 bars of each flavor). | $49.99 |
| Ultimate Beast Bar Bundle | 30 bars (10 bars of each flavor), Feastables T-shirt, and free shipping. Discontinued but updated to 40 bars in selected flavors. | $88 | |
| Exclusive Items | Walmart Cookies | 6 oz of plant-based, gluten-free chocolate chip cookies. | $21.90 |
| Cookies & Creme Corpse Bar | Blood-red and white chocolate with smashed cookie chunks (inspired by Corpse Husband). | $8.90 |
What Makes Feastables Unique?
Feastables integrates fun and engagement into its brand DNA:
| Feature | Description |
|---|---|
| Premium Ingredients | Made with organic, sustainably sourced cacao and no artificial additives for a pure, rich taste. |
| Sustainability | Partners with Rainforest Alliance, EcoCart, and TerraCycle for ethical sourcing, carbon-neutral checkout, and recyclable packaging. |
| Gamified Experiences | Engages customers with sweepstakes, mystery tickets, and unique challenges tied to product purchases. |
| Diverse Products | Offers a range of flavors, including gluten-free and plant-based options like cookies and Cookies & Creme bars. |
| Philanthropy | Supports Beast Philanthropy, donating proceeds to combat food insecurity in the U.S. |
| Retail Expansion | Widely available at Walmart, making premium snacks easily accessible nationwide. |
Sustainability Initiatives
Feastables prioritizes environmental responsibility. Its cacao sourcing supports sustainable agriculture, while partnerships with EcoCart and TerraCycle minimize its carbon footprint and waste.
Sponsorships
Feastables was also the official jersey patch partner for the NBA’s Charlotte Hornets for a single season, showcasing its growth beyond the food industry.
Frequently Asked Questions (FAQs)
1. What is Feastables?
Feastables is a snack brand founded by YouTuber and philanthropist MrBeast, specializing in organic, sustainably sourced chocolates and treats.
2. Who owns Feastables?
Feastables is owned by MrBeast (Jimmy Donaldson) in partnership with Night Media.
3. What makes Feastables different from other chocolates?
Feastables uses organic ingredients, avoids artificial flavors, and emphasizes sustainability through partnerships with Rainforest Alliance, EcoCart, and TerraCycle. It also engages customers with gamified experiences like sweepstakes and challenges.
4. Where can I buy Feastables products?
Feastables products are available on their official website and in Walmart stores across the United States.
5. What flavors of chocolate bars are available?
The brand offers various flavors, including Dark Chocolate, Quinoa Crunch, Milk Chocolate, Almond Chocolate, Peanut Butter, and Cookies & Creme.
6. Are Feastables products gluten-free or plant-based?
Yes, some Feastables products, such as their cookies, are plant-based and gluten-free, catering to diverse dietary needs.
7. Does Feastables support sustainability?
Absolutely! Feastables sources cacao through the Rainforest Alliance, offers carbon-neutral checkout with EcoCart, and encourages recycling through TerraCycle.
8. How does Feastables contribute to philanthropy?
A portion of Feastables’ proceeds supports Beast Philanthropy, which focuses on combating food insecurity in the United States.
9. Are there any exclusive products?
Yes, Feastables offers Walmart-exclusive plant-based cookies and limited-edition bars like the Cookies & Creme Corpse Bar.
10. How can I participate in Feastables giveaways?
Buy a Feastables chocolate bar, peel the sticker on the back, scan the QR code, and enter the code on the giveaway webpage to spin a virtual wheel for prizes.
11. Can I recycle Feastables packaging?
Yes, Feastables partners with TerraCycle to ensure wrappers can be recycled responsibly.
12. What are the prices of Feastables products?
Chocolate bar 10-packs are priced at $29.99, variety packs at $49.99, and exclusive items like Walmart cookies cost $21.90.
13. Does Feastables ship internationally?
Currently, Feastables primarily ships within the U.S. Check their website for updates on international shipping.
14. Can I find Feastables products in stores?
Yes, Feastables products are widely available in Walmart stores across the U.S.
